Larry MacPhail Award

The Larry MacPhail Award was presented annually from 1966 to 2019 by Minor League Baseball to recognize "a club that demonstrates outstanding and creative marketing and promotional efforts within its community, its ballpark (including non-game day events), in media, and other promotional materials".

[1] The award was named in honor of Baseball Hall of Fame member Larry MacPhail, a baseball executive who was considered an innovator in the sport, particularly in the areas of marketing and promotion.

[2] No award was given in 2020 after the cancellation of the minor league season due to the COVID-19 pandemic.

[4] The Golden Bobblehead Awards, previously issued at the annual Minor League Baseball Innovators Summit,[5] began to be issued at the Winter Meetings in place of the Larry MacPhail Award to recognize the top promotional efforts in the minors.

The Columbus Clippers, El Paso Diablos, and Nashville Sounds each won the award on three occasions, more than any other teams, followed by the Charleston RiverDogs, Hawaii Islanders, Reading Phillies, Richmond Braves, and Rochester Red Wings, who each won the award twice.

Five men and two women pose with three trophies.
The Nashville Sounds ' front office staff posing with their three Larry MacPhail Awards (1978, 1980, & 1981)
A person in an anthropomorphic bat costume greeting children at a ballgame
Wild Fang, mascot of the Rochester Red Wings meeting young fans
Exploding fireworks against a night sky with an illuminated wooden roller coaster in the background
Postgame fireworks at Blair County Ballpark , home of the Altoona Curve
A person in an blue anthropomorphic moose costume
Rocky Bluewinkle, mascot of the Wilmington Blue Rocks , plays a promotional game in-between innings
The brick fascade of a ballpark with an inflatable greem alligator mastcot infront
An inflatable Canaligator, mascot of the Lowell Spinners , greeting fans outside of Edward A. LeLacheur Park
People in food costumes racing around the warning track at a ballpark
A mascot race at the Buffalo Bisons ' Sahlen Field featuring (from left) two Buffalo wings , bleu cheese , a beef on weck sandwich, and a carrot