Lawrence Wayne Ruvo (born 1946) is an American business executive, wine expert, and philanthropist who is currently the vice president and general manager of Southern Wine and Spirits of Nevada.

He founded the Keep Memory Alive foundation and The Lou Ruvo Brain Institute.

Born in 1946, Ruvo graduated from Las Vegas High School in 1964.

[1] Ruvo spent the early part of his career managing the Los Angeles Playboy Club, working at The Venetian Restaurant, Sahara Hotel and Caesars Palace Hotel.

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