Lars Valentin Jacobsson

Jacobsson initially worked in the petroleum industry,[3] where he was involved in starting up storage, trading and shipping companies, as well as being the inventor of the oil Contango market in the early 1990s.

[11] Together with his wife Ragnhild Jacobsson, he founded The Perfect World Foundation, a non-profit and independent Swedish based organisation that promotes conservation.

In 2014 the organisation held the fundraising gala and wildlife and environmental conference[12] in favour of the endangered rhinos and elephants, with participants from all over the world.

[13][14][15] On June 7, 2015, at a private event in Stockholm, Jacobsson and his wife, on behalf of The Perfect World Foundation, honored Jane Goodall with "The Fragile Rhino" prize along with naming her Conservationist of the Year for 2015.

During the event, Richard Leakey, behind the largest ivory burning ever in Kenya,[17] was awarded "The Conservationist of the Year 2016" by the organisation's new ambassador, Sarah, Duchess of York.