The town of Arona is 59 km southwest of Santa Cruz de Tenerife, the island's capital.

Arona also features Punta Salemas, the southernmost point of the island of Tenerife.

The economy until the twentieth century was based on fishing and agriculture including cochineal, bananas and cattle.

In the first half of the twentieth century, the population grew slowly despite a slump in cochineal prices, a general decline in farming and the Spanish Civil War.

However, the economy and population has grown rapidly in recent years as it has become a popular tourist destination.

Designed by architects and biologists, it hosts a collection of tropical palms, and a rocky section with the original endemic flora native to this part of the island.