Lasiopetalum ferrugineum, commonly known as rusty velvet-bush,[2] is a species of flowering plant in the mallow family and is endemic to eastern Australia.

[2][3][4] Lasiopetalum ferrugineum was first formally described by Henry Cranke Andrews in his 1802 work The Botanist's Repository for New, and Rare Plants, from an unpublished description by James Edward Smith.

The description was based on a plant grown in 1796, in the Vineyard Nursery of Lee and Kennedy in Hammersmith, London, from seeds collected near Port Jackson.

[3] Two varieties are recognised by the Australian Plant Census: Rusty velvet-bush is found in sclerophyll forest and heathland and occurs from south-east Queensland through eastern New South Wales and into far-eastern Victoria.

It grows fairly readily in part-shade in the garden, and is propagated by seed or cutting.