Lasiopetalum macrophyllum, commonly known as shrubby velvet bush,[2] is a species of flowering plant in the family Malvaceae and is endemic to south-eastern Australia.

The flowers are borne in crowded groups of six to twelve and are covered with woolly, rust-coloured hairs with lance-shaped bracteoles about 5–6 mm (0.20–0.24 in) long below the base of the sepals.

[8] Lasiopetalum macrophyllum was first formally described in 1841 by Scottish botanist Robert Graham in the Edinburgh New Philosophical Journal from plants grown in the United Kingdom from seeds collected in New South Wales by Richard Cunningham.

[4] Shrubby velvet bush grows in forest and woodland, often amongst rocks and near watercourses and occurs on the coast and tablelands of New South Wales, mainly east of Erica and in the Grampians in Victoria, in near-coastal areas of eastern and north-western Tasmania and on some Bass Strait islands.

Its flushes of rust-coloured new growth have some ornamental appeal, and it grows fairly readily in part-shade in the garden, and is propagated by seed or cutting.