Every year, during the period of Holi, thousands of devotees and tourists visit these towns to celebrate the festival.

[3][4] Associated with legend that is linked to the divine couple Radha Krishna, the festival seeks to recreate it.

According to the legend, Lord Krishna who was resident of Nandgaon and considered as the son-in-law of Vrishabhanu wanted to spray the colors on his beloved Radha and her friends.

Following the same trend, every year on the occasion of Holi, the men of Nandagaon who are treated as son-in-laws of Barsana visit Barsana and are greeted by women with colors and sticks (aka lathi).

[5] The celebration is enacted in perfect good humor by both the sides, men of Nandgaon and women of Barsana.