For financial reasons, she was unable to return to Egypt, so attended college in Tunisia, studying Dutch literature for a year and a half.

At the time she was primarily performing long Tarab songs, but soon began a change of direction working with composer Ammar El Sherei and poet Abdulwahab Muhammed, who she met during her first visit to Egypt.

Latifa began singing Arab pop songs with music by Ammar El Sherei and lyrics by Abdulwahab Muhammed.

The success of this album allowed Latifa to buy half the shares of her producer's company and studio, La Reine.

Her next album, 1998's Taloomoni Al Donya ("The World Blames Me"), featured Latifa singing lyrics written by the poet Nizar Qabbani.

[6] Latifa won the World Music Award 2004 for best selling artist in the Middle East and North Africa for the album Ma Etrohsh Ba'ed ("Don't go away"), produced in 2003 by Alam El Phan (Mazzica TV).

[9] In 2007 she appeared as herself in the seventh episode of Lahazat Harega, the Arabic version of E.R.. Over the course of her career, Latifa has released more than 20 albums and singles, and more than 70 music videos.