Latino Victory is an American progressive initiative founded in 2014 by Henry R. Muñoz III and actress Eva Longoria.

[1] The goal is to improve the representation of the Latino community in local and national elections by funding candidates, raising awareness of Hispanic issues, and building a community of political talent and resources for Latino causes.

Leopoldo Martinez Nucete was the organization’s first Chair of the Board (until 2017), a key player in Latino politics with the Democratic Party as a DNC member, and a leading voice in Latin American foreign policy.

Two Presidents and CEOs have been key to the success of the Latino Victory: Cristóbal Joshua Alex, who was Hillary Clinton’s campaign Latino political operative, and Joe Biden’s Senior Advisor; and currently Nathalie Rayes, a Venezuelan-American who was played leadership roles in California politics, and also with national Hispanic organizations, such as Chair of Hispanic Federation.

[4][5][6] In 2022, it sought to keep Democratic Party organizing attention in Florida by endorsing Maxwell Alejandro Frost and Annette Taddeo.