Lattice Engines was a technology provider that delivered predictive marketing and sales cloud applications to business-to-business (B2B) companies.
It was headquartered in San Mateo, CA and has offices in Austin, Boston, New York and Beijing.
[7] Lattice offers a big data analytics platform which provides users with intelligent sales targeting, combining internal and external date with proprietary data the company has collected; talking points; and highly specific sales campaigns known as plays, according to ZDNet's Paul Greenberg.
[8] Lattice has more than 65,000 active sales and marketing professionals using its product from companies including Dell, HP and Microsoft.
[9] In April 2013, Lattice was named a "Cool Vendor" by Gartner, in its report on CRM and sales technology.