Vienna as a location was chosen as a bridge between western and eastern traditions and to form an international University.

During the first years of its existence, Lauder Business School offered an 8-semester Magister degree in International Marketing and Management, but since 2007 students have been accepted to two new programmes: a 6-semester Bachelor and a 4-semester Master's.

The main part which is located in the north has a size of 1.200 m² that provides enough space for lecture- and seminar rooms.

The Bank Austria Creditanstalt Auditorium was built in 2003 and is dedicated to Gerhard Randa, former chairman of BA-CA.

The conversion and extension of the baroque ensemble of Lauder Business School was done by Kuhn Malvezzi, a Berlin-based architecture bureau.