Its follow-up, Bewitched (2023), won Best Traditional Pop Vocal Album at the 66th Annual Grammy Awards (2024) and its single "From the Start" found moderate chart success in Canada, New Zealand, and the United Kingdom.

[5][6] She has an identical twin sister named Júnía Lín Jónsdóttir, who is a violinist and serves as her creative director.

[7] In December, she collaborated with singer Dodie to release another single, "Love To Keep Me Warm", their cover of "Winter Weather" by Ted Shapiro.

[23][24] Laufey's United States network television debut was in 2022 when she appeared as the musical guest on Jimmy Kimmel Live!

[27] In August 2023, it was announced that Laufey had signed a global publishing deal with Warner Chappell Music (WCM).

[4] She has cited Fitzgerald and Chet Baker as her biggest artistic influences, naming the former as her favorite musician.

[37] Many critics such as Maura Judkis, an editor at the Washington Post,[38] and editor Murray Stassen from Music Business Worldwide[39] noted that Laufey is "bringing back" jazz to Gen Z, as the genre has largely declined commercially, and has received less recognition than other genres when compared to its heyday.

In a 2023 article, Music journalist Michael Dwyer of The Sydney Morning Herald described her as a "TikTok jazz ambassador".

[36] Organizations such as Billboard and National Public Radio opined that Laufey created a blueprint for the success of jazz in the music industry today, helping push the genre back into the mainstream scene.

[41] Morgan Enos, writer at Grammys.com, wrote that Bewitched's success shows Laufey has left "jazz neophytes spellbound".