Laura Secord s.e.c is a Canadian chocolatier, confectionery, and ice cream company.

The company was founded in 1913 by Frank P. O'Connor with its first store on Yonge Street in Toronto, Ontario.

In 1813, Secord, pioneer wife and mother of seven children, made a dangerous 19-mile (30-km) journey on foot to warn Lieutenant James FitzGibbon of a planned American attack.

In 1969, Laura Secord was sold by the O'Connor family to John Labatt Limited.

[5] As of 2023[update], the LeClercs still own the business, which has been reduced to 100 retail outlets offering some 400 products.