By 1895, business had expanded rapidly and Hoadley built a five-storey premises, the Rising Sun Preserving Works.

He produced jams, jellies, fruit preserves, candied peels, sauces, and confectionery and employed a workforce as large as 200.

The same year, Hoadley produced his first chocolate assortment and packed them in a purple box decorated with violets, in tribute to his wife's favourite colour and flower.

On 11 January 2018, Robern Menz purchased the Violet Crumble brand and its associated intellectual property, plant and equipment for an undisclosed sum,[3] and production restarted on 10 October 2018.

Hoadley responded by instituting a strict coding system to keep track of the shelf life (12 months) and ensure that deteriorated bars were not sold.

[citation needed] Bertie Beetle, a small chocolate bar sold at stores and shows around Australia, was introduced in 1963 to use up broken pieces of Violet Crumble.