Laurent Naud

Alfred Naud (married to Marie Hamelin) who then resided at St-Joseph rank, began in 1878 the operation of a sawmill by harnessing the falls at the head of the river desires at the mouth of Lake Travers.

[2] This flour mill was demolished between 1890 and 1898[3] Alfred Naud became president of the Commission scolaire de Sainte-Thècle on August 28, 1910.

[6] Alfred Naud had built a residence next to the mill; he operated there for a short time the telephone central of the village.

[7] In 1890, one of their sons, Pierre Naud, opened a window and door workshop on the third floor of his residence on rue Masson in the village below Sainte-Thècle.

[14] The municipality of Sainte-Thècle has attributed to Laurent Naud the status of "great builder" for his social and business involvement.

The municipality has given him a toponymic designation "promenade Laurent Naud" which starts from Lacordaire Street and goes along Lac Croche.

The company employed between 40 and 50 full-time employees, including machine tool people, carpenters, delivery men and clerks.

The company had a large lumber yard (between the Lac des Chicots and the Masson street), various warehouses to store the cladding materials, a wood workshop where the famous openings were made "Piernaud" and a shop in the service of the builder.

The company "Pierre Naud inc" obtained its letters patent on November 25, 1964[17] and establishes its head office at 281 rue Masson, Sainte-Thècle.

The company inaugurates the largest SICO paint center in the Mauricie region with the most complete range of products.

In the same year, the window and door factory was restructured, involving the transfer of the Shawinigan and Sainte-Thècle mill to Lac Saint-Jean.

View of the start of the Promenade Laurent Naud (near the rue Du Pont bridge), along rue Lacordaire and Lac Croche
Store (on the left) and former Pierre's house, then Laurent Naud, rue Masson, in Sainte-Thècle, in 2021