The following are positions or responsibilities and usually titles, held by experienced graphic designers in related management roles:[citation needed] A creative director's range of experience can be broad and encompass a number of disciplines; visual design; copywriting, art direction, advertising account director, film/video director [citation needed].
Art directors also play a major role in the development of a project by making decisions on the visual elements of the project, and by giving the final say on the selection of models, art, props, colors, and other elements[citation needed].
However, an art director's time may be consumed doing supervisory and administrative work [citation needed].
Creative directors and art directors often assume the role of art production managers, especially when production cost is not a critical enough concern to designate a manager for the specific role.
[citation needed] The following are positions or responsibilities, not necessarily titles, held by art directors and graphic designers:[citation needed] Brand identity design is concerned with the visual aspects of a company or organization's brand or identity.
The job of a logo designer is to provide a new and innovative way to express the key points of a company through an image.
They also develop presentations for companies and businesses to market and promote their goods and services to the public.
Illustrators may do drawings for printed materials such as books, magazines, and other publications, or for commercial products such as textiles, packaging, wrapping paper, greeting cards, calendars, stationery, and more.
[citation needed] Multimedia developers may come from a graphic design or illustration background and apply those talents to motion, sound, or interactivity.
These graphics are used anywhere where information needs to be explained quickly or simply, such as in signs, maps, journalism, technical writing, and education.
They are also used extensively as tools by computer scientists, mathematicians, and statisticians to ease the process of developing and communicating conceptual information.
This can include magazine work, brochures, flyers, books, CD booklets, posters, and similar formats.
For magazines and similar productions, color, typeface, text formatting, graphic layout and more must be considered.
Page layouts are usually done by art directors, graphic designers, artworkers, production artists or a combination of those positions.
[citation needed] Entry level layout work is often known as paste up art.