The magazine was first owned by Pearson and then by Odhams.
[4] Contributors included Stephen Potter[5] (editor), Kay Dick[5] (literary critic), Anthony Carson,[5] Orson Welles,[5] Edgar Lustgarten,[5] Lesley Blanch,[6] Leslie Illingworth,[5] Eric Partridge,[5] cartoonist Vicky,[5] Stephen King-Hall.
[7] Theatre critic John Barber was also sub-editor at one time.
[9] Kaye Webb was theatre correspondent from 1947-49.
[1][10] Other contributors included Denzil Batchelor,[11] Gordon Beckles, Prof. D. W. Brogan,[12] Barbara Cartland,[13] Hayden Church, Susan Garth, Walter Hingston, Robert Lantz, Laurie Lee,[13] Jean Paul Penez,[12] John Maytime,[12] Ruth Miller,[11] Hugh Newman, Geoffrey Sharp, Charles Stuart, Stephen G. Watts,[14] and Eric Williams.