[8][9] Huhtamäki Oyj acquired the Donruss trading card division of General Mills at about the same time and merged it into Leaf.

[11] In the 1990s, Leaf became one of the world's top-ten confectionery companies; it was especially strong in non-chocolate products such as pastilles and chewing gum.

[11] In 1996, the Hershey Foods Corporation acquired the Leaf North American confectionery operations from Huhtamäki Oyj.

In 2000, CSM acquired Continental Sweets with market positions in France, Belgium, the Netherlands, and the UK.

[15] In February 2012, Leaf's merger with the Swedish confectionery company Cloetta (that had been announced in December 2011)[1] was completed.

[16] Leaf products included sugared and sugar-free gum, pastilles, candy, liquorices, peppermints, chocolates, nougats, sweeteners and chews.