[3][4] The company also produces sports related items such as figurines and die-cast toys on top of having exclusive agreements to produce memorabilia, under the brand name "Upper Deck Authenticated", with athletes including Michael Jordan, Tiger Woods, LeBron James, Wayne Gretzky, Serena Williams, Roberto Luongo, Connor McDavid, and Ben Simmons .

By 1991, the company built a 250,000-square-foot (23,000 m2) plant of brown marble and black glass on a hilltop 30 miles (48 km) north of San Diego.

[10] After Upper Deck introduced its premium baseball series, other companies followed with improved photography, better design, and higher-quality paper stock.

A massively successful promotion for the Upper Deck brand, the triple portrait of Jackson, remains an iconic image among baseball card collectors.

In 1999, Upper Deck Company spent in excess of $1.1 million in acquiring vintage baseball memorabilia items at the Barry Halper Collection auction held at Sotheby's in New York City.

[17] In May 2005, Richard McWilliam was name the sports collectible industry's "most influential" person of the past 20 years at an annual trade convention in Hawaii.

[9] In addition to McWilliam's award, Upper Deck was also recognized for the debut of its legendary 1989 baseball trading card set, which included the then 19-year-old centerfielder Ken Griffey Jr., as the "most influential" event of the past 20 years.

In March 2007, Upper Deck made an offer to buy competitor Topps, competing with Madison Dearborn Partners and Tornante Company, the eventual buyer.

Diamond Club members consist of the top individual purchasers and collectors of Upper Deck and Fleer brands throughout the United States, Canada and Japan.

[20] On August 6, 2009, Major League Baseball announced it entered into a multi-year deal with Topps giving it exclusive rights to produce MLB trading cards.

Upper Deck would retain its rights to produce cards bearing player likenesses via its contract with the MLBPA but will be unable to use team logos or other trademarked images.

[23] In February 2010, Blizzard Entertainment ended its licensing deal with Upper Deck, which had previously produced the World of Warcraft trading card game.

Upper Deck spokesperson Terry Melia noted on his Twitter account that, "UD was unable to come to terms with NFL Properties.

"[25] On January 8, 2015, Panini America acquired the Collegiate Licensing Company exclusive trading card agreement that Upper Deck formerly owned.

[26] On the day in 1998 that Upper Deck cut Buice his final check, the company threw a party at its Carlsbad, California, headquarters.

After reviewing Baseball America, Geideman narrowed the list of candidates to four: Gregg Jefferies of the New York Mets, Gary Sheffield of the Milwaukee Brewers, Sandy Alomar Jr. of the San Diego Padres, and Ken Griffey Jr. Geideman was a Seattle Mariners fan and decided that Ken Griffey Jr. should be the prospect featured on card number one of the 1989 set.

The changed wording on the backs of Upper Deck insert cards makes it less clear as to how the materials were used or what player wore the item.

Autograph cards include veterans such as Michael Jordan, Patrick Ewing, Kobe Bryant, Kevin Garnett, LeBron James, Dwyane Wade, and Carmelo Anthony.

Some of these events include: Lou Gehrig's "Luckiest Man Alive" Speech (July 4, 1939); Babe Ruth's "Final Visit to Yankee Stadium" (June 11, 1948); Joe Louis vs. Max Schmeling heavyweight title bout (June 19, 1936, Schmeling won), the 1958 NFL Championship between the New York Giants and the Baltimore Colts and Muhammad Ali's title defense against Ken Norton (Sept. 28, 1976).

Tommy Baxter, a 36-year-old from Little Rock, Arkansas, was the first collector to put together Upper Deck's Yankee Stadium Legacy (YSL) Collection.

During the opening statement for the defense, Upper Deck's attorney, Richard Howell of Rutan & Tucker stated "The behavior is still undeniably wrong.

In October 2005, UDE introduced a trading card game based on Nickelodeon's Avatar: The Last Airbender series and the Pirates of the Caribbean films.

[54] Upper Deck Digital technology includes the PenCam, an authentication system and the e-Card, a trading card with a virtual twin.

With an office in Amsterdam and distribution throughout Europe, Asia and India, the company markets and sells TCG's, Toys, Games and Collectibles that are geared to local consumers.

With offices in Berlin, Paris, London, Milan, Tokyo, Sydney and São Paulo the company is optimally organized for distribution across the globe.

Prizes in the past included autographed memorabilia, sports card boxes, screensavers, desktop wallpapers, video games, and systems, among others.

Also, to encourage kids to buy the most recent Upper Deck products, codes from the backs of cards older than six months are worth half of their original rewards points value.

Stars like Mickey Mantle, Kareem Abdul-Jabbar and Ted Williams, Upper Deck employees, vendors and even licensors were forced to the courts to settle simple disputes with McWilliam.

MLB - filed a federal lawsuit in New York against Upper Deck, accusing the company of trademark infringement and illegally selling cards that feature official team logos and uniforms.

After AISLIC rejected Upper Deck's claim that the policy covered the loss incurred as a result of the settlement, Upper Deck and its chief executive officer, Richard McWilliam, filed a complaint in the United States District Court for the Southern District of California seeking, inter alia, a declaratory judgment that the policy issued by AISLIC covered the loss.