[4] Leafly additionally provides 4,500+ retailers and 8,000+ cannabis brands with e-commerce tools such as digital storefronts, embedded menus, point-of-sale integrations, targeted advertising, and more.

[8] The three Orange County engineers recognized the need for a legitimate strain resource and began to build Leafly as a side project to their jobs as web developers.

[17] On November 6, 2017, Privateer Holdings announced the appointment of Chris Jeffery as CEO; he was formerly co-founder of food delivery service OrderUp,[18] He was replaced in 2018.

[22] Leafly generates revenue by selling online display advertising and priority dispensary listing packages to companies in the cannabis industry.

For dispensaries and products, reviews consist of a brief comment section and a star rating system that is based on medication, service, and atmosphere.

[25][27][28][8][10] In 2021, the company launched a new iOS app that enables iPhone and iPad users to place pickup orders for cannabis in legal state markets.