He has rented an abandoned air force base to create a book cover, and built a custom 20x40-foot studio to photograph 30 of the most valuable John Deeres in private hands.

He and his camera have climbed the Julian Alps, explored breweries on four continents, and ridden backcountry motorcycle routes in the Bolivian Amazon, the Australian Outback, and on the island of Hokkaido, Japan.

[1] Lee Klancher is a photographer and writer who has contributed words and images to more than 30 books, as well as dozens of national magazines, including Men’s Journal, Draft,[2] and Motorcyclist.

[6] Klancher founded Octane Press—a niche publishing house that specializes in books and calendars about cars, farm machines, motorsports, and motorcycles—in his garage in the mid-2000s in Austin, Texas.

The company has since grown, and it now produces 6–12 titles per year on average,[7] filing a transportation niche by creating and selling books that appeal to collectors, history and engineering buffs, and those who are nostalgic for machines of the past.

[9] His title, John Deere Evolution, was reviewed in The Wall Street Journal by Peter Saenger, who wrote that the "story involves a surprising amount of intrigue.

I nearly didn’t answer because his phone is blocked, and I assumed it was someone calling to market something.”[11] In one thirty-four minute episode, Jay Leno drove a 2017 Case IH Quadtrac down city streets, discussed the history of the machine, and showcased Klancher's book Red 4WD Tractors.