Lee National Denim Day is a fundraiser created by Lee Jeans[1] to support the women's cancer programs of the Entertainment Industry Foundation.
[2] Every year, people are asked to donate the money they would spend on a pair of jeans to support breast cancer research and wellness programs.
[4] Lee National Denim Day has raised more than $83 million in the fight against breast cancer.
In Chattanooga, Tennessee there is an annual burger week to celebrate Southern culture.
In Canada, National Denim Day is organized by the CURE Foundation, and is held in May, rather than October.