[13] Revie implemented a youth policy and a change of kit colour to an all-white strip in the style of Real Madrid,[14] and Leeds won promotion to the First Division in 1963–64.

[15] In the 1965–66 season, Leeds again finished second in the league,[16] whilst also reaching the semi-finals of the Inter-Cities Fairs Cup, losing on aggregate to Spanish side Real Zaragoza despite manager Revie ordering the fire brigade to flood the pitch before the replay at Elland Road.

[19] The season saw Leeds win their first major trophy, the League Cup, with Terry Cooper scoring the only goal of a 1–0 victory against Arsenal in the final.

[26][27] Leeds reinforced their front line breaking the British transfer record by signing Allan Clarke from Leicester City for £165,000.

[42] Clough's tenure as manager started badly, with defeat in the Charity Shield against Liverpool in which Billy Bremner and Kevin Keegan were sent off for fighting.

[44] Assisted by coach Don Howe, Armfield rebuilt Revie's team, and though it no longer dominated English football, it remained in the top ten for subsequent seasons.

However, the board became impatient for success and dismissed Armfield in 1978,[10] replacing him with Jock Stein,[10] who also lasted just 44 days before leaving to manage Scotland.

However, during the same period, the team's image was tarnished when players Jonathan Woodgate and Lee Bowyer were involved in an incident that left an Asian student in hospital with severe injuries.

[49][50] Under chairman Peter Ridsdale, Leeds had taken out large loans against the prospect of the share of the TV rights and sponsorship revenues from Champions League qualification and subsequent progress in the competition.

However, Leeds narrowly failed to qualify for the Champions League in two successive seasons, and as a consequence did not receive enough income to repay the loans.

At this time Leeds were in danger of relegation, but managed to avoid the drop in the penultimate game of the season, beating Arsenal 3–2 away with a late strike by Mark Viduka.

An insolvency specialist, Gerald Krasner, led a consortium of local businessmen which took over Leeds and oversaw the sale of the club's assets, including senior and emerging youth players of any value.

[59] With the team performing poorly, Blackwell's contract was terminated,[60] and Leeds hired John Carver as caretaker manager,[10] but his spell was not a success and he was relieved of his duties, with Dennis Wise eventually installed as his replacement on 24 October 2006.

[10] Wise was unable to lift the team out of the relegation zone for much of the season, despite bringing in a number of experienced loan players and free transfers on short-term deals.

[citation needed] On 3 July 2007, HM Revenue and Customs (HMRC) lodged a legal challenge to Leeds' Creditors' Voluntary Agreement (CVA).

However, the team rallied and Leeds won their final game of the season to confirm promotion to the Championship as runners-up to Norwich City.

[77] On 21 November 2012, Middle East-based private equity group GFH Capital finalised a deal for a protracted takeover of Leeds, gaining a 100% shareholding in the club.

Haigh released a statement conceding that it was unable to complete a deal despite two months ago agreeing to purchase a 75% stake in the club from the owners Gulf Finance House.

Haigh said he and Sport Capital had "injected substantial sums into the club to ensure its viability" but earlier in the week fellow consortium member Andrew Flowers, the managing director of Leeds' shirt sponsor Enterprise Insurance, stated that GFH had "breached their covenant with us" after inviting a rival bid from Massimo Cellino, the president of the Serie A club Cagliari Calcio.

[89] In the backdrop of Cellino's takeover, Leeds suffered an appalling second half of the season, dropping from the play-off places to the fringes of the relegation battle.

Leeds had been in the play-off positions for the majority of the season before a poor run of form in the final games saw them drop into seventh place.

This was compounded by being knocked out in the fourth round of the FA Cup by non-League side Sutton United 1–0, who, at the time, were 83 places and three divisions below Leeds.

[10] On 24 May 2018, Leeds announced that 49ers Enterprises, the business arm of the NFL side San Francisco 49ers, had bought shares in the club to become a minority investor.

[117] On 17 July 2020, after sixteen years out of the Premier League, Leeds were promoted back to the top flight following West Bromwich Albion's loss to Huddersfield Town.

[119] Leeds had been in the top two for most of the season and had never dropped lower than fifth in the table, eventually going on to finish ten points clear of West Brom in second place.

[118] The club's first season back in the Premier League produced a top half finish, their points tally was the most by a newly promoted side since Ipswich Town two decades earlier.

[124] Gracia was dismissed on 3 May 2023,[10] having won just three of his twelve games in charge, and was replaced by Sam Allardyce,[10] in the hope, he could avoid relegation for the second successive season.

[133] On 24 January 2018, Leeds United revealed a new blue and gold shield design featuring the 'Leeds Salute' via their official website and Twitter account to be used from the following season.

[citation needed] On 20 February 2019, Leeds United revealed a predominantly gold coloured badge that would be worn on the players' kit during the club's centenary season.

[154][155] Leeds United also hold extreme bitterness towards the Turkish club Galatasaray following the deaths of the two supporters the night before a UEFA Cup semi-final in Istanbul in April 2000.