The group is composed of six members: An Yu-jin, Gaeul, Rei, Jang Won-young, Liz, and Leeseo.

Ive is known for their catchy songs and achieving one of the most successful recent debuts in K-pop, having received several rookie awards and featuring on Forbes Korea Power Celebrity 40.

It won the Melon Music Award for Album of the Year and produced the chart-topping singles "Kitsch" and "I Am".

In 2024, they released their second extended play Ive Switch with the commercially acclaimed single "Heya" and shortly after performed at Lollapalooza.

[5] Rei joined the company in 2018 after passing at the Loen Friends Global Audition in Japan.

[8] The members were revealed from November 3 to 8 (in order: Yujin,[9] Gaeul,[10] Wonyoung,[11] Liz,[12] Rei,[13] and Leeseo).

[43][44][45] A month later, Ive performed at the Jamsil Stadium in Seoul as part of the line-up for 28th Dream Concert.

[46][47] On July 18, Starship Entertainment announced that Ive would make a comeback in August with their third single album, After Like.

[64] From February 11 to 24, 2023, Ive embarked on the first leg of their first solo tour, The Prom Queens, which visited Seoul, Yokohama, and Kobe in six sold-out dates.

[67][68][69] The group pre-released a single from the album, titled "Kitsch", on March 27,[70] which debuted at number one on the Circle Digital Chart.

[76] On April 11, Starship Entertainment announced that member Rei would temporarily suspend activities for health reasons.

[84] From June 17 to July 9, Ive completed the second half of their first solo tour, The Prom Queens, which consisted of six stops across Southeast Asia and Taiwan.

[88] In July 22, Ive performed at the Metropolitano Stadium in Madrid, Spain as part of the line-up for K-pop Lux SBS Super Concert.

[89] In August 2023, Starship Entertainment revealed that the group would embark on their first world tour, Show What I Have, beginning in October.

[90] On September 3, Ive announced they would be releasing their first Korean-language extended play titled I've Mine on October 13, supported by three singles: "Either Way", "Off the Record" and "Baddie".

[103] On November 8, the group released the single "Supernova Love" in collaboration with French DJ and record producer David Guetta.

[105][106] In September 2022, Ive was appointed as ambassador for the Korean Red Cross' annual "Everyone Campaign" to promote volunteering.

[107] In August 2022, Ive appeared as a model for SK Telecom's "V Coloring", a subscription-based video ringback tone service.

[113] Ive's music is characterized by a blend of textured electronic instrumentation,[114] catchy melodies, and dynamic beats.

Since their debut in late 2021, the group has demonstrated versatility in exploring various genres, including dance-pop, nu-disco, and R&B.

[114][115][116][117][118][119] In terms of style, Ive exudes a chic and sophisticated aura, reminiscent of characters from teen dramas like Cher Horowitz and Blair Waldorf.

[117][115][119] In January 2022, Ive was selected as the most anticipated K-pop artist of the year by 31 of the most popular music agency experts from different entertainment companies.

[121] In the same month, Shibuya109 Lab, which is a youth marketing institute run by Shibuya109 Entertainment in Japan, conducted a survey with a report titled "Next Generation K-Pop Idols" for women age 15 to 24 years old.