Legalize LA

Legalize LA was an activist campaign promoting amnesty for illegal immigrants, propagated through billboards, protests, clothing, advertisements, educational pamphlets, and grass roots support, underwritten by American Apparel.

[2] American Apparel released a line of T-shirts featuring the words "Legalize LA" that were sold in its retail locations.

The company also maintains a Legalize LA portion of their website that features news articles relating to immigration reform, the brand and information on the history of the issue.

[14] One group responded by picketing the company's store in Pasadena, California with signs that said "Legalize LA: Deport Immigrants".

[4] A group called Save Our State uploaded a series of protest videos on YouTube renaming "Legalize LA" as "Amnesty for Illegal Aliens.

In the next two days, employees at the Silver Spring location as well as the Georgetown store received threatening phone calls, with the perpetrators demanding the T-shirts be taken down.

[21] American Apparel asserted the company would not take the T-shirts down and instead, insisted every store in the Washington DC area display a "Legalize Gay" shirt.