Legends is a food, beverage, merchandise, retail, and stadium operations corporation serving entertainment venues and companies.

Formed in 2008, Legends is a joint venture of Yankee Global Enterprises and Jerry Jones of the Dallas Cowboys.

It also sells naming rights, tickets, and Personal seat licenses on behalf of teams.

[7] In 2019, Legends negotiated the largest naming rights deal in the National Football League when SoFi agreed to a 20-year, $30 million per year deal with Kroenke Sports & Entertainment and the Los Angeles Chargers to sponsor SoFi Stadium in Inglewood, California.

[8] In 2021, Legends was bought by Sixth Street Partners, who now lead the Legends partnership group with co-founders YGE Holdings, LLC, an affiliate of the New York Yankees, and Jones Concessions LP, an affiliate of the Dallas Cowboys.