[7] Designer Mark Hess had multiple images of Bill Pickett available, one of which depicted a handsome and youthful man holding a coiled lariat in front of trees, flowers, and an open gate.

Consequently, the image received approval from Sheaff, Terrence McCaffrey (USPS project manager), and the Citizens' Stamp Advisory Committee (CSAC).

[2] The discovery of the mistake gained media attention when Jim Etter, a reporter for the Daily Oklahoman, sought a Pickett photo to promote the Legends of the West pane.

"[2][8] Upon learning of the media coverage, Frank Phillips went to USPS headquarters in Washington to examine the Legends of the West pane.

[2] The USPS made the decision to recall all the Legend panes and produce a new set featuring an authentic portrait of Bill Pickett.

[1][2] In an effort to address the demands of collectors and recoup the substantial printing costs amounting to $1.2 million, the USPS entered into a compromise with the Pickett family.