The Lego construction toy range was based on the animated film franchise series and developed in collaboration with Disney Consumer Products.

[22][13] The four sets being released were Lightning McQueen,[23] Mater's Yard,[23] Flo's V-8 Cafe[23] and Mack's Road Trip!.

The six sets being released were Agent Mater, Luigi's Italian Place, Tokyo Racing,[24] Big Bentley, The Pit Shop and World Grand Prix.

Later, The Lego Group announced the Lightning McQueen's Race Day set was retired at the end of 31 December 2021.

[32] Buildable characters including Doc Hudson, Guido, Fillmore, Flo, Luigi, Lightning McQueen, Mack, Mater, Red, Sally Carrera and Sheriff were released as well.

These sets are twice the length, height, and width of traditional Lego bricks, making them easier to handle and less likely to be swallowed by younger children.

The fourteen sets[34] being released were Radiator Springs Lightning McQueen, Radiator Springs Classic Mater, Tokyo Pit Stop,[35] World Grand Prix Racing Rivalry,[35] Mater's Spy Zone, Escape At Sea, Ultimate Build Lightning McQueen, Mack's Team Truck,[35][36] Flo's V8 Café,[35] Spy Jet Escape,[35] Big Bentley Bust Out, Ultimate Build Mater,[35] Ultimate Build Francesco and Tokyo International Circuit.

The eight sets being released were Francesco Bernoulli, Ivan Mater, Finn McMissile, Jeff Gorvette, Agent Mater's Escape, Red's Water Rescue, Ultimate Race Set and Oil Rig Escape.

[a] Buildable characters including Acer, Battleboat, Carla Veloso, Crane, Francesco Bernoulli, Finn McMissile, Holley Shiftwell, Jeff Gorvette, Grem, Leland Turbo cube, Miles Axlerod, Professor Zundapp, Pit Crew Helper, Rod "Torque" Redline, Raoule CaRoule, Max Schnell, Shu Todoroki, The Queen and Tony Trihull were released as well.

The seven sets[44][45][46][47] being released were Lightning McQueen Speed Launcher,[48] Cruz Ramirez Race Simulator,[48] Guido and Luigi's Pit Stop,[48] Mater's Junkyard,[48] Willy's Butte Speed Training,[48] Smokey's Garage[48] and Thunder Hollow Crazy 8 Race.

[49][50] Buildable characters including Broadside, Cruz Ramirez, Junior Moon, Jackson Storm, Miss Fritter and Smokey were released as well.

A crossover Lego-themed action-adventure video game named Lego The Incredibles was developed by TT Fusion.

Lego The Incredibles was released by Warner Bros. Interactive Entertainment on 15 June 2018 in North America and on 13 July 2018 in Europe.