The original theme called Creator was launched in 2001 and had over-sized minifigures,[2] such as mascots Tina and Max, targeting a younger demographic but was discontinued after one year.

In 2003, a theme called "Designer" began have subject specific sets with bricks and instructions included to build multiple models based around a concept, such as vehicles or animals.

In 2004, a subtheme called X-Pods had similar smaller builds included in travel-sized containers and was also then branded under the Creator theme in 2006.

In September 2021, Matthew Ashton, The Lego Group's Vice President of Design announced the Creator alongside City, Friends, Lego Classic, Technic, Speed Champions, Monkie Kid, Ninjago, Collectible Minifigures and DOTS themes were continue until at least 2023.

Previously, the advanced sets had been themed under Lego Model Team until the labeling was discontinued in 1999.

[8] The exclusive sets were later re-released under the Creator Expert brand, with some received new updated packaging such as the 10220 Volkswagen T1 Camper Van that had originally been released in 2011.

[10] Creator Expert typically has annual releases that follow themes such as a Winter Village; a product line first released in 2009 focusing on winter-holiday aspects,[11][12] Modular Buildings; a series of town, apartment, and retail structures first launched in 2007, and models based on real world vehicles.

In 2021, Lego launched the Botanical Collection sub-theme featuring sets inspired by plants, flowers and other flora.

[15][16][17] Lego Creator: Knights' Kingdom is a construction simulation video game for Microsoft Windows.