Lego DOTS

These include wearable wristbands and decorative room objects that can be individually customised.

[4] Lego DOTS is an arts and crafts theme that encourages designing with 1×1 tiles on either a constructed object, an 8×8 plate or a wristband.

The unique art installation is a collaboration between artist Camille Walala and The Lego Group, designed to encapsulate everything about the new product line.

[13][14] In 2022, a Lego DOTS event was launched in London Westfield shopping centre from 30 May 2022 until 5 June 2022.

and continued, "Finally, we wanted to showcase the patterns and creativity in a meaningful way; celebrating the designs through items like a pencil box, photo holder or bracelet.

With LEGO DOTS, you can play with shapes, colours and decorations to make endless combinations.

[36] In December 2021, The Lego Group revealed the Cute Banana Pen Holder (set number: 41948) would be released on 1 January 2022.

[36] In May 2022, Ice Cream Picture Frames & Bracelet (set number: 41956) was released on 1 June 2022.

[37][38] In September 2022, Ice Cream Picture Frames & Bracelet (set number: 41956) was retired at the end of 2022.

[24] In October 2021, The Lego Group announced the Extra DOTS Series 1 (set number: 41908) was retired at the end of 2021.

[27][28][29] In October 2021, The Lego Group announced the Extra DOTS Series 2 (set number: 41916) was retired at the end of 2021.

[30] In October 2021, The Lego Group announced the Extra DOTS Series 3 (set number: 41921) was retired at the end of 2021.

[31][32] In October 2021, The Lego Group announced the Extra DOTS Series 4 (set number: 41931) was retired at the end of 2021.

[47][48][51] In October 2021, The Lego Group announced the Extra DOTS Series 5 (set number: 41932) was retired at the end of 2021.

[37][38] In September 2022, Extra DOTS Series 7 - Sport (set number: 41958) was retired at the end of 2022.

[36] Extra DOTS Series 8 – Glitter and Shine (set number: 41803) was released on 1 January 2023.

[53] In October 2021, The Lego Group announced six sets of Bag Tags were to be retired on 31 December 2021.

[33] In January 2023, Animal Tray and Bag Tag (set number: 30637) was released as promotional.

[34][35] Bag Tags Mega Pack – Messaging (set number: 41949) was released on 1 March 2022.

[36] Also Bag Tags Mega Pack – Messaging (set number: 41949) was retired at the end of 2022.

[57] In July 2022, Mickey & Friends Bracelets Mega Pack (set number: 41947) will be released on 1 August 2022 and based on the Disney cartoon characters.

[59][60][61] In January 2023, three sets were released on 1 March 2023 and were based on the films of the Harry Potter series.

Hogwarts Accessories Pack (set number: 41808) consists of 234 tiles included a bracelet, bag tag and stitch-on patch.

Hedwig Desktop Kit (set number: 41811) consists of 856 tiles included Golden Snitch note holder, scarf-shaped tray, lockable secret box and a picture frame.

The set included a desk organizer, 2-level standing drawers and a hanging message board.

[39] In January 2022, Pineapple Photo Holder and Mini Board (set number: 30560) was released as a promotion.

A crossover event with mobile strategic life simulation game The Sims FreePlay developed by Electronic Arts’ Firemonkeys Studios for iOS, Android and Amazon Appstore was active from 14 June 2022 until 25 July 2022.

[70] The DOTS brand has also produced clothing and accessories for children and young adults, including collaborations with Adidas in 2021.

[74] In 2020, Rainbow Jewellery Stand (set number: 41905) was awarded "DreamToys" in the Crafty Kids category by the Toy Retailers Association.

[75] In 2021, Lego DOTS won The NPD Group's Global and European Toy Industry Performance Awards.