The product line was based on the storyline of Legends of Chima, a 3D animated television series, which was produced to coincide with the Lego theme.

The storyline was set in the fictional realm of "Chima", a fantasy world inhabited by various warring tribes of anthropomorphic animals that battle to collect a substance called "Chi".

The product line focused on Chima, a fantasy world inhabited by eight warrior tribes of animals that battle for an energy source called "Chi".

"[9] In 2021, The co-creator of Lego Ninjago Tommy Andreasen revealed the unseen concept art for the Legends of Chima on Twitter, detailing what the theme could have been had it taken a different path.

The search for the Fire Wings was intended to be a six-episode arc which would also have introduced Florax, Flinx's mother, chief botanist of Chima, but plans were revised.

The window display featured two 2.9-metre models of Chima's two main characters, Laval the Lion and Cragger the Crocodile, and a 3D recreation of Mount Cavora.

The top 14 children were invited to a finale at Chessington World of Adventures where they competed to become the UK Lego Chima champion.

[14] Senior Brand Manager, Sally-Anne Weekes stated, "Animals are a universally popular theme and something that we haven't had in the Lego portfolio for several years.

"[11] The Legends of Chima product line was based on the storyline of its accompanying animated television series that made its debut in 2013.

The first wave focused on Legend Beasts construction sets featuring one minifigure from the Lion, Eagle, Crocodile, Gorilla and Wolf tribes.

[61] A MMORPG titled Lego Legends of Chima Online was released on PC and MAC browsers by WB Games Montreal.

[62] Chima is also one of several themes featured in the 2015 Lego Dimensions game, which included Laval, Eris, and Cragger as playable characters.

A mobile game titled LEGO Chima: Tribe Fighters was developed by Warner Bros. Interactive Entertainment for iOS and released on 12 February 2015.

The expansion included an interactive water ride called Quest for CHI, Speedorz Arena and a 4D film titled The LEGO Chima 4D Movie Xperience.

Not only by building and playing with Lego sets, but also in the digital world using apps, exploring content on LEGO.com, via videos and online games.