[5] During Jake Gyllenhaal's appearance on Jimmy Kimmel Live!, Jake brought along his 18-inch tall Lego doll replicating his character Dastan from Prince of Persia and surprised the host Jimmy Kimmel with his own Lego doll designed to personally depict the late-night host.

The Lego construction toy range was based on the film and developed in collaboration with Disney Consumer Products.

The construction sets were designed to recreate the story and characters of the film in Lego form.

[5] The Lego Prince of Persia theme was launched at the American International Toy Fair in 2010.

In a press release they announced plans for three Disney themes – Cars, Prince of Persia and Toy Story.

[12][13] In addition, Dagger Trap (set number: 20017) was released in 2010 as an exclusive, available with a subscription of Lego's Brickmaster Magazine.

The set featured the Alamut castle, a camel and seven minifigures of Dastan, Nizam, Seso, two Alamat guards, Gool and Tamah.