Author of more than a dozen books and hundreds of articles, Bogart was best known for scientific analysis on the editorial content of newspapers, magazines, and television and relating the results to readership and viewership.
He served as the executive vice president and general manager of the Newspaper Advertising Bureau; taught marketing at New York University, Columbia University and the Illinois Institute of Technology; and was a senior fellow at the Center for Media Studies at Columbia and a Fulbright research fellow in France.
"[4][5] In 1991, Bogart criticized German public opinion research and political advisor Elisabeth Noelle-Neumann, who had served as WAPOR president before him.
However, she fell sick and could not accede her new position, angering Goebbels; she later became a newspaper journalist with Nazi publications where she wrote some articles on Jewish influence over U.S. news and elite opinion.
The accused wrote a letter of apology to the magazine, explaining that the passages served alibi functions under the dictatorship and were not meant to be harmful.