Lera Loeb[a] (born Valeriya Sorokina[b], February 9, 1988) is a writer, producer, actress and filmmaker, most notable for directing and producing high-end fashion films, short format narrative and digital branded content.
In 2000, she received a cultural exchange scholarship to study in New York City.
While living with an American host family, she decided to permanently move to the United States.
She eventually met American music producer Steve Loeb.
Lera became a successful writer, and was described by The Sunday Telegraph as "a thriving publicist" in the fashion industry.