Lester Beall

Beall earned a degree in art history from the University of Chicago[1] and was active on the varsity track team coached by Amos Alonzo Stagg.

[1] According to his online AIGA biography [2] by R. Roger Remington: "Through the 1930s and 1940s Beall produced innovative and highly regarded work for clients including the Chicago Tribune, Sterling Engraving, The Art Directors Club of New York, Hiram Walker, Abbott Laboratories and Time magazine.

[citation needed]Throughout his career he used bold primary colors and illustrative arrows and lines in a graphic style that became easily recognizable as his own.

He eventually moved to rural New York and set up an office, and home, at a premises that he and his family called "Dumbarton Farm".

[citation needed]The image at right—considered one of the greatest American posters of all time—features a young boy and girl smiling and looking to the future as they lean against the wood fence bordering their farm.