[1][2] A man or a woman chooses between three potential partners, with the assistance from family and friends present in the studio.

At the end of the program the hero or heroine decides with which candidate he or she would like to have a relationship.

Two friends and relatives can come on the show and play the role of the "matchmakers" and advisers.

They actively help the hero to make a choice – studying them meticulously and asking candidates tricky questions.

[4][5] A reporter at Komsomolskaya Pravda ("KP") argued that this talk show created an atmosphere of bargaining: Darya Volga who started the program stated: Various celebrities took part in the show, including Olga Buzova, Anastasia Volochkova, Aleksandra Popova from Fabrika, and Slava Marlow (ru) with his friend Morgenshtern.