The episode references the 2007 film There Will Be Blood, and was also seen as a commentary on professional basketball player LeBron James's "wishy-washy statement on the consequences of free speech" in regards to the 2019–20 Hong Kong protests.
At South Park Elementary school, fourth grader Eric Cartman is irritated that familiar lunch food like ground beef has been replaced with fish in response to complaints from students like Wendy Testaburger and Nichole, who tell Cartman that some students who do not eat red meat want healthier options.
Cartman subsequently delights in being able to eat barbecue ribs for lunch again, but Wendy and Nichole's continued protests prompt another heart attack for him.
As a result of his efforts, beef loses popularity, but this prompts an angry cattle rancher to appear at Randy's home with his cows, complaining that they are now useless.
During a news broadcast focusing on Randy's business, Rick poses as a student protester criticizing the unethical practices of Tegridy Farms.
He especially liked the parody of There Will Be Blood's Daniel Plainview character, and commented in his review, "As we approach the mid-point of season 23, the show is in very good shape, and should have more than enough intriguing plotlines going on to keep viewers guessing the rest of the way.
Schedeen also enjoyed how Cartman's dialogue poked fun at professional basketball player LeBron James's "wishy-washy statement on the consequences of free speech" in regards to the 2019–20 Hong Kong protests.