[1] In its founding statement, the campaign said: “Children are listening, and take seriously the messages they receive from books, from toys, from marketing and the adults around them.
Anne Fine told UK newspaper The Guardian: "You'd think this battle would have been won decades ago.
But no, these idiotic notions are spouted so often they become a self-fulfilling societal straitjacket from which all our children suffer".
[3] Also speaking to The Guardian, Pullman, author of the His Dark Materials trilogy, said: "I'm against anything, from age-ranging to pinking and blueing, whose effect is to shut the door in the face of children who might enjoy coming in.
[3]In the week following the campaign's launch, Parragon Books responded on Twitter, tweeting: "Feedback on gender-specific titles is important to us.
[…] So I promise now that the newspaper and this website will not be reviewing any book which is explicitly aimed at just girls, or just boys.