Chad Valley is a long-established brand of toys in the United Kingdom owned by Sainsbury's.

The company has its roots in a printing business established by Anthony Bunn Johnson in Birmingham in the early 19th century.

Chad Valley made a decision to expand their range to soft toys before World War I.

They purchased the Birmingham metalworking company AS Cartwright to cut and fold metal, Winfield to produce clockwork mechanisms and Barronia Metals and True to Type Products to produce precision engineering equipment.

[4] The company was one of the UK's leading toymakers for most of the 20th century; by 1960 it was operating seven factories and employing over 1,000 people.