Starting in 1940, he designed or refined such iconic logos as Action Comics, Superman, The Flash, and Justice League of America, while also creating the distinctive appearance of DC's house ads and promotions.
)[2] DC Comics used a stable of more than 20 letterers in the comics they published in the 1950s and 1960s (some of the letterers — like Jerry Robinson and Dick Sprang — were more well known as artists):[3] Starting in around 1966, Ira Schnapp's classic, art deco-inspired look was replaced by the pulsing, organic style of Gaspar Saladino, who redesigned DC's house style for the counterculture era.
At DC Comics during the "Silver Age" of the 1960s, pencilers were required to "rough in balloons and sound effects" for the letterers to later go over.
[9] The evolution of desktop publishing powered by computers, especially those made by Apple, began in the 1980s, and started having a gradual impact on comics lettering soon after.
Computer lettering really started making an impact with the availability of the first commercial comic book font, "Whizbang" (created by Studio Daedalus) around 1990.
In deference to tradition, at first computer lettering was printed out and pasted onto the original artwork, but after a few years, as comics coloring also moved to desktop publishing, digital lettering files began to be used in a more effective way by combining them directly with digital art files, eliminating the physical paste-up stage altogether.
Wildstorm Comics was ahead of the curve, Marvel came around a few years later, and DC held to traditional production methods the longest, but now nearly all lettering is digitally applied.
[12] Chris Eliopoulos designed the fonts for Marvel's in-house lettering unit, and Ken Lopez did the same at DC.
Ken Bruzenak, Chris Ware, John Workman, and Dan Clowes have all won the Harvey Award for lettering multiple times.