[3][4] L. bolusii is an evergreen, upright to spreading, rounded shrublet of up to 1½ m (5 ft) in diameter that grows from a single main stem.

The lower part with the lobes fused (called tube) is about 5 mm (0.20 in) long, hairless at base but powdery higher up an slightly squared across.

The middle part where all four lobes become free when the flower opens (called claws), are felty hairy and strongly curled back at its base.

The slightly thickened tip called pollen presenter is pale yellowish green in colour, cone- to egg-shaped and ¾–1 mm (0.03–0.04 in) long.

[6] The Gordon's Bay pincushion was first described in 1856 by Carl Meissner, in his contribution on the Proteaceae in 1856 to the series Prodromus Systematis Naturalis Regni Vegetabilis by Alphonse Pyramus de Candolle, as L. oleaefolium var.

It grows in fairly dense stands on steep and rocky, westward facing slopes consisting of Table Mountain Sandstone, and give the landscape a pink hue, particularly adjacent to Gordon's Bay.

After the fruits have fallen to the ground, they are collected by native ants and carried to their nests, where the so-called elaiosome is eaten, while the seed remains underground.