Jeff Catlin, a Lightspeed General Manager, and Mike Marshall, a Lighstpeed Principal Engineer, convinced investors to give them the East Coast company so as to avoid shutdown costs.

[9] Relationships with social media monitoring companies like Datasift tend to find Lexalytics’ Salience engine baked into the product itself.

[11] Earlier that year Lexalytics acquired Semantria in a bid to appeal to a wider variety of business models.

Created by former Lexalytics Marketing Director Oleg Rogynskyy,[12] Semantria is a SaaS text mining service offered as an API and Excel based plugin that measures sentiment.

[1] The goal of the acquisition, which cost Lexalytics less than US$10 million, was to expand the customer base both within the United States and abroad with multilingual support.