[7] Li gained fame for his marathon streams, wherein he would apply several hundred different brands of lipstick to his lips over the course of several hours.

He states his time at the L'Oréal shop allowed him to hone his ability to describe beauty products, and is noted for using terminology like "a colour that is tender like water" and "crystal-like stars".

[11] During a livestream on 3 June 2022, Li presented an ice cream cake that resembled a tank on air, and the show abruptly went offline, prompting speculation from viewers and fans.

The prevailing explanation on Chinese social media, echoed in The Wall Street Journal, was that the tank-like cake was considered reminiscent of Tank Man, a figure from the Tiananmen Square protests and massacre of 4 June 1989 subject to censorship in China.

[10] Bloomberg News noted that Li had refrained from livestream on 4 June in previous years, seemingly to avoid offending censors.

[12] Following the incident, queries for Li's name on e-commerce sites and search engines return blank results.