Gabora has contributed to the study of cultural evolution and evolution of societies, focusing on the role of personal creativity, as opposed to memetic imitation or instruction, in differentiating modern human from prior hominid or modern ape culture.
In particular, she seems to follow feminist economists and green economists in making a distinction between creative "enterprise", invention, art or "individual capital" and imitative "meme", rule, social category or "instructional capital".
Gabora's views contrasts with that of memetics and of the strongest social capital theorists (e.g. Karl Marx or Paul Adler) in that she seems to see social signals or labels as markers of trust invested in individual and instructional complexes, rather than as first class actors in themselves.
Some of her more recent work is controversial in the philosophy of science and goes against the particle physics foundation ontology.
"Honing Theory: A Complex Systems Framework for Creativity" is her publication, which suggests that culture evolves through social interaction and exchange between minds that self-organise and modify based on their environment.