Johann's father was known to provide the beer to the guests and residents of his guesthouse, which was called "Zum goldenen Löwen" ("The Golden Lion").

Starting in 1858, Christoph Jakob Melchior ran "Zum goldenen Stern" ("The Golden Star") guesthouse in Butzbach with his self-brewed beer provided to the guests.

Starting in 1890, the boys had helped their father to seek new business further away through their communication with customers, three years later, the guesthouse was provided with electricity, leading to the installation of a refrigerator to be used in the brewing shortly after.

Due to the terrible and exorbitant inflation of the 1920s, the brewery established a new record when its yearly profit was reported as 1,626,239,640,632 Marks.

After the war's end, the brewery came under the control of the American occupational forces and supplied to the soldiers located in the country.

During the 1960s the company's slogan read "Aus dem Herzen von Hessen" (From the Heart of Hessen"), but in 1970 the slogan was modified to read "Licher Bier, aus dem Herzen der Natur" ("Licher Beer, From the Heart of Nature").

The brewery became a frequent host for "friendship" tours for various nearby units; each visit climaxing with the opportunity for soldiers to sample Licher beers in breadth and depth.

In 2006 the brewery produced 780,000 hectoliters of beer utilizing water from a deep natural spring and the highest quality wheat.