The company designs, manufactures, and markets cases that protect the functionality and condition of smartphones and tablets from water, snow, dirt, and shock.

[1] Their products include cases, flotation jacketing, belt clips, headphones, chargers, connectors, arm bands, bike mounts, and photography equipment.

[3] After 18 months and a $1 million investment, the company made its public debut at the 2011 LAUNCH Conference where it won awards for the best product and best presentation after a demonstration with a LifeProof-protected iPhone 4 that included dropping it on the ground, smothering it in ketchup, mustard, and dirt, followed by successfully rinsing it off in a fish tank.

[4] In August 2011, rival manufacturer Otterbox filed a patent suit claiming the company infringed on four properties of protective device enclosures.

[6] The LifeProof Nüüd is a technology that exposes the original screen of the device while protecting the phone from water, dirt, snow, and drop damage.