The company's system consists of a main unit and a small wireless help button that is worn by the user at all times.

Life Alert's alarm monitor phone device offering includes an answering machine unit with a emergency call button, a call cancel button, an on off switch and a wall plug in, connected to a telephone line and a pendant-shaped device, typically worn on a necklace or a wristband.

[6] District attorneys said that Life Alert's sales representatives had fabricated fictional stories about victims of crime in order to instill fear and anxiety in people.

[11] Aside from the grey-haired fallen lady, another situation illustrated in ads involved "a man suffers a heart attack, alone in his garden."

[12] In response to the lawsuit, a representative said that Life Alert is a burglar-alarm company[13] that offers an additional communication device.

is a catchphrase of the late 1980s and early 1990s popular culture based upon a line from a United States-based television commercial.

This line was spoken by actress Dorothy McHugh[20] in a television commercial for a medical alarm and protection company called LifeCall.

The service was designed to appeal particularly to seniors who lived alone and who might experience a medical emergency, such as a fall, which would leave them alert but immobile and unable to reach the telephone.

In 1989,[22] LifeCall began running commercials that contained a scene wherein an elderly woman, identified by a dispatcher as "Mrs. Fletcher", uses the medical alert pendant after having fallen in the bathroom.

The phrase was parodied in several television shows including The Golden Girls, Family Matters, Roseanne, and The Fresh Prince of Bel-Air.

A sample of the phrase was also featured in a track used only in the Japanese Sega Saturn version of Fighting Vipers when the player is in the training stage.