Life Savers (stylized as LifeSavers) is an American brand of ring-shaped hard and soft candy.

Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls.

After registering the trademark, Crane sold the rights to his Pep-O-Mint peppermint candy to then-entrepreneur Edward John Noble for $2,900.

The slogan "Still only 5 cents" helped Life Savers to become a favorite treat for children with a tight allowance.

Clarence had switched from the maple sugar business to chocolates the year before, but found that they sold poorly in the summer, because air conditioning was rare and they melted.

[6] The machinery could also punch a hole in the center, and Crane named the candy after its resulting life preserver shape.

In 1913, Crane sold the formula for his Life Savers candy to Edward Noble of Gouverneur, New York for $2,900.

Noble started his own candy company and began producing and selling the mints known as Pep-O-Mint Life Savers.

He took his younger brother's entrepreneurial vision and designed and built the manufacturing facilities needed to expand the company.

Four new flavors were quickly introduced, anise, butter rum, cola, and root beer, which were made in the clear fruit drop style.

As the public response proved positive for these, a new variety of mint called Cryst-O-Mint, made in this same crystal-like style, was introduced in 1932.

A number of early mint flavors, including Cl-O-Ve, Vi-O-Let, Lic-O-Rice and Cinn-O-Mon were discontinued due to poor sales.

Life Savers production was based in Holland, Michigan, until 2002 when it was moved to Montreal, Quebec, Canada due to significantly lower sugar prices in the new location.

[14] The rights to the Life Savers brand in Australia and New Zealand were sold by Nestlé to Darrell Lea in 2018.