These professionals guide people in areas such as health, fitness, relationships, and personal growth, tailoring advice to individual needs.
One notable example is Carole Caplin, who served as a lifestyle coach for the Blair family,[2] helping them with fitness, nutrition, and well-being strategies.
[clarification needed] They are enabled by social media to attain micro-celebrity status and influence, demonstrating the emotional investment and trust they garner from the public.
This method, while indirect, educates followers on social media platforms through relatable interactions, cultivating authenticity and expertise (Hendry et al., 2021).
[1] A 2017 article in Vox accused personal-growth gurus of being "all smoke and mirrors", "a hypocrite's game", and "bullshit artistry" aimed at making money from selling a product, such as books or conferences.