Lifted Research Group, commonly known as LRG, is an American clothing brand headed by Jonas Bevacqua and Robert Wright and based in Orange County, California.

[2] Wright brought extensive experience in the streetwear industry to LRG, having worked with such companies as Quiksilver, O'Neill, and Katin during eight years.

Bevacqua also raised the initial start-up capital from friends of his adopted father, who worked in the fashion industry.

[citation needed] This capital was used to finance an initial product run that sold out on their first day at the Action Sports Retailer Expo in San Diego, California.

[5] Designs from the label cover six themes, ranging from Western to military, and include signature items such as crystal-covered jeans.